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Online Community Management For Dummies By Deborah Ng

Online Community Management For Dummies by Deborah Ng

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Summary

Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products.

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Online Community Management For Dummies Summary

Online Community Management For Dummies by Deborah Ng

Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. * Aims at providing community managers the information they need to get a handle on their online communities and make them successful * Addresses the role of the community manager, the core community management tasks, and how to create an online community * Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism * Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

About Deborah Ng

Deborah Ng is a professional blogger, community manager, and social media enthusiast who grew her little writing blog into the number one online community for freelance writers before selling in 2010. She's the former community manager for several online brands, and when she's not sharing on one of the social networks, she can be found in her current role as Conference Director for BlogWorld and New Media Expo.

Table of Contents

Introduction 1 Part I: The Basics of Online Community Management 7 Chapter 1: Fostering an Online Community 9 Chapter 2: What You Have to Know about Online Communities 31 Part II: Embracing the Community Manager s Role 47 Chapter 3: Becoming an Online Community Manager 49 Chapter 4: Establishing Community Policies and Guidelines 75 Part III: Building a Productive Online Community 111 Chapter 5: Getting Started with Your Online Community 113 Chapter 6: Communicating with Your Community 125 Chapter 7: Listening to Your Community 145 Chapter 8: Building Kids Communities 167 Part IV: Growing Your Community 177 Chapter 9: Welcoming New Members 179 Chapter 10: Encouraging Community Interaction and Involvement 193 Chapter 11: Attracting More People to Your Website 203 Part V: Assessing the Health of Your Community 217 Chapter 12: Evaluating Community Participation 219 Chapter 13: Paying Attention to the Numbers 231 Chapter 14: Making Decisions Based on Your Findings 243 Part VI: Taking Your Community Offline 249 Chapter 15: Fostering Community Growth with Offl ine Activity 251 Chapter 16: Hosting Meetups and Tweetups 261 Part VII: The Part of Tens 273 Chapter 17: Ten Essential Community Manager Tasks 275 Chapter 18: Ten Must-Have Skills for Community Managers 281 Chapter 19: Ten Best Practices of a Community Manager 289 Index 297

Additional information

CIN000598740
9781118099179
1118099176
Online Community Management For Dummies by Deborah Ng
Used - Very Good
Paperback
John Wiley & Sons Inc
2011-12-09
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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