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Electronic Commerce 2002 Efraim Turban

Electronic Commerce 2002 By Efraim Turban

Electronic Commerce 2002 by Efraim Turban

Reviews:
$12.69
Condition - Very Good
Out of stock
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Summary

Dedicated to EC, this text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. It is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms.

Electronic Commerce 2002 Summary

Electronic Commerce 2002: A Managerial Perspective: United States Edition by Efraim Turban

For one/two-semester courses in Electronic Commerce.

One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

Table of Contents

I. A REAL REVOLUTION.

1. Overview of Electronic Commerce.
Appendix: Supply and value chains.
2. The Digital Economy.

II. B2C EC -INTERNET MARKETING.

3. Retailing in Electronic Commerce (e-Tailing).
4. Internet Consumers, e-Service, and Market Research.
Appendix: CRM.
5. Advertisement in E-Commerce.

III. B2B EC.

6. Company-Centric B2B.
Appendix: From Traditional to Internet-Based EDI.
7. E-Marketplaces and B2B Exchanges.
Appendix: The Extranets.
8. B2B Support Services.

IV. OTHER EC MODELS AND APPLICATIONS.

9. Dynamic Pricing: Auctions and More.
10. Service Industries, Online Publishing, and Knowledge Dissemination.
11. Intrabusiness, e-Government, and More.

V. BUILDING EC SYSTEMS.

12. Building E-Commerce Applications and Infrastructure.
Appendix 12A: Building an Application with Yahoo! Store.
13. E-Commerce Security.
14. Electronic Payment Systems.
15. Order Fulfillment, Logistics, and Supply Chain Management.

VI. IMPLEMENTING EC.

16. EC Strategy and Implementation.
17. The Regulatory Environment of Electronic Commerce.
18. E-Communities, Global, and Other Issues in EC.
19. M-Commerce.
Appendices: A. Infrastructure for EC. B. Web Tools, Web Page Design and Creation. C. Web Programming. D. Intelligent Agents. (Located on the Text Website).

Additional information

GOR001140282
9780130653017
0130653012
Electronic Commerce 2002: A Managerial Perspective: United States Edition by Efraim Turban
Efraim Turban
Used - Very Good
Hardback
Pearson Education (US)
2001-11-02
914
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Electronic Commerce 2002