For one/two-semester courses in Electronic Commerce.
One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.
I. A REAL REVOLUTION.1. Overview of Electronic Commerce.
II. B2C EC -INTERNET MARKETING.3. Retailing in Electronic Commerce (e-Tailing).
III. B2B EC.6. Company-Centric B2B.
IV. OTHER EC MODELS AND APPLICATIONS.9. Dynamic Pricing: Auctions and More.
V. BUILDING EC SYSTEMS.12. Building E-Commerce Applications and Infrastructure.
VI. IMPLEMENTING EC.16. EC Strategy and Implementation.