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Beyond Black By Ellis Cashmore (Staffordshire University UK)

Beyond Black

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A new variety of African American celebrity has emerged. According to Cashmore the most avaluable product they sell, is a conception of America where racism has been rendered insignificant. Cashmore argues that the primacy of the market in celebrity-fixated American culture makes these figures unreliable indicators of Black America.

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Beyond Black: Celebrity and Race in Obama's America by Ellis Cashmore (Staffordshire University UK)

Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyonc and Tiger Woods.

The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.

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About Ellis Cashmore (Staffordshire University UK)


Ellis Cashmore is Professor of Culture, Media and Sport at Staffordshire University, UK

Additional information

GOR010334635
Beyond Black: Celebrity and Race in Obama's America by Ellis Cashmore (Staffordshire University UK)
Ellis Cashmore (Staffordshire University UK)
Used - Very Good
Hardback
Bloomsbury Publishing PLC
2012-08-02
174
1780931492
9781780931494
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.