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The Layout Book Gavin Ambrose

The Layout Book By Gavin Ambrose

The Layout Book by Gavin Ambrose


$11.69
Condition - Very Good
Only 3 left

Summary

Presents an overview of layout design, illustrating the many aspects of this discipline, and demonstrating how they affect not only graphic design, but realms, such as the arts/crafts/engineering, product, and architectural design.

The Layout Book Summary

The Layout Book by Gavin Ambrose

The reader will gain an understanding and appreciation of layout, through the subject being tackled from multiple aspects. The book will provide a historical overview of layout, from early scribes through to contemporary layout, and will then guide the reader to an understanding of layout from a systematic approach and exploration of key theoretical principles, through to the practical application of layout, with a presentation of an inspirational selection of layout design.

About Gavin Ambrose

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Table of Contents

Introduction. How to get the most out of this book. Historical context: Classical principles; Early manuscripts; The development of printing; The impact of moveable type; The Renaissance; The Arts and Crafts movement; Art Nouveau; The Bauhaus; Art Deco; The rise of Modernism; International Style; Graphic design today; Postmodernism; Deconstruction. Principles: The process of design; Relative and absolute measurements; Proportion; Number sequences; The vocabulary of layout design; Zeitgeist. Grids and formations: The grid; Columns; Fields or modules; The baseline grid; Representation and reality; Matrices. Objects on a page: The narrative - What we read; How we read a page; White space; Balance; Juxtaposition; Alignment; Broadside; Leading and fonts; Hyphenation and justification; Indentation; Hierarchy; Layers; Colour; Texture; Pace; Picture boxes; Passepartout; The gutter. Application: Typography; Music; Interior design; Furniture; Architecture; Newspapers; Magazines; Books and brochures; Packaging; Websites; The built environment; Quantitative information; Identity programmes. Reference: ISO; DIN (Deutsche Industrie Norm); ISO Envelope sizes; Book sizes; Outdoor media sizes; Standard templates. Conclusion. Glossary. Index. Acknowledgements.

Additional information

GOR003825645
9782940373536
2940373531
The Layout Book by Gavin Ambrose
Used - Very Good
Paperback
Bloomsbury Publishing PLC
20071008
196
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Layout Book