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Fundamentals of Strategy with Student Access Card By Gerry Johnson

Fundamentals of Strategy with Student Access Card

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$23.99
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This Valuepack consists of Fundamentals of Strategy, 1/e by Johnson/Scholes/Whittington (ISBN: 9780273713104); Fundamentals of Strategy Student Access Card, 1/e

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Fundamentals of Strategy with Student Access Card Summary


Fundamentals of Strategy with Student Access Card by Gerry Johnson

Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Customer Reviews - Fundamentals of Strategy with Student Access Card


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About Gerry Johnson


Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Table of Contents


1: Introducing Strategy 2: The Environment 3: Strategic Capability 4: Strategic Purpose 5: Culture and Strategy 6: Business-Level Strategy 7: Strategic Directions and Corporate-Level Strategy 8: International Strategy 9: Strategy Methods and Evaluation 10: Strategy in Action

Additional information

GOR003562455
Fundamentals of Strategy with Student Access Card by Gerry Johnson
Gerry Johnson
Used - Very Good
Hardback
Pearson Education Limited
2008-12-15
313
1408221195
9781408221198
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.