Free Shipping in the US on over 5 million books in stock
Events Management By Glenn A. J. Bowdin

Events Management

Used Price
$28.99
Free Shipping in the US
This title aims to provide an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.
Reviews:

Only 3 left


Events Management Summary


Events Management by Glenn A. J. Bowdin

Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. The book: * Introduces the concepts of special event planning and management * Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation * Examines the event industry within its broader business context * Provides an effective guide for producers of special events * Contains learning objectives and review questions to consolidate learning

Customer Reviews - Events Management


Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in the US
Read more here
Every used book bought is one saved from landfill

Table of Contents


What are events?; the impacts of events; conceptualising the event; the planning function; leadership and human resources; the marketing of events; sponsorship of events; control and budgeting; legal and risk management; logistics; staging events; evaluation and reporting.

Additional information

GOR001584856
Events Management by Glenn A. J. Bowdin
Glenn A. J. Bowdin
Used - Very Good
Paperback
Taylor & Francis Ltd
2001-08-27
288
0750647965
9780750647960
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.