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Events Management By Glenn A. J. Bowdin

Events Management

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This title aims to provide an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.

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Events Management Summary

Events Management by Glenn A. J. Bowdin

Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. The book: * Introduces the concepts of special event planning and management * Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation * Examines the event industry within its broader business context * Provides an effective guide for producers of special events * Contains learning objectives and review questions to consolidate learning

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Table of Contents

What are events?; the impacts of events; conceptualising the event; the planning function; leadership and human resources; the marketing of events; sponsorship of events; control and budgeting; legal and risk management; logistics; staging events; evaluation and reporting.

Additional information

Events Management by Glenn A. J. Bowdin
Glenn A. J. Bowdin
Used - Very Good
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.