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Web Commerce Cookbook By Gordon McComb

Web Commerce Cookbook by Gordon McComb

Condition - Very Good
Only 1 left


The author's intention here is to show the reader how to set up a commercially viable Web site. He covers such topics as: how to specify access control in server directive files for selling content; and securing payments through CyberCash, First Virtual and other proprietary systems.

Web Commerce Cookbook Summary

Web Commerce Cookbook by Gordon McComb

This cookbook's step-by-step recipes offer a hands-on approach for creating a profitable and secure Web site. It aims to provide the tools developers need - such as customizable programming code, HTML pages, ready-to-go templates, CGI examples for order processing, user validation, and site management, Web server security issues, and tracking usage and errors - to sell tangible goods or content and make money with advertising. The author provides this basic information by covering topics such as: how to specify access control in server directive files for selling content; secure payments through CyberCash, First Virtual and other proprietary systems; service referrals (finder's fees and search engines); credit card service bureau; direct-to-bank credit card processing; click-through advertising and banner ads; Web space rental for selling tangible products or content; and instant access to 9000 numbers.

About Gordon McComb

GORDON McCOMB is an award-winning author, consultant, and lecturer and has participated in setting up several profitable commercial Web sites. He is a regular columnist for JavaWorld and several online publications. His other books include the Web Programming Languages Sourcebook and JavaScript Sourcebook (both from Wiley).

Table of Contents

Partial table of contents:; PLANNING THE MENU: INTRODUCING WEB COMMERCE; The Landscape of Web Commerce; What it Takes to Set Up a Commerce Site; THE FIRST COURSE: SELLING TANGIBLE GOODS; Using CGI to Process Orders; Providing for Customer Interaction; THE SECOND COURSE: SELLING CONTENT; Charging Access; Setting Up a Subscription Service; SIDE DISHES: EXTENDING AND ENHANCING THE FOR-PROFIT SITE; Web Server Security; JUST DESSERTS: WEB PROGRAMMING FOR YOUR COMMERCE SITE; Programming a Web Site; Free and Nearly Free Programs for Your Web Site; Appendix; Index.

Additional information

Web Commerce Cookbook by Gordon McComb
Used - Very Good
John Wiley and Sons Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Web Commerce Cookbook