A biography of Lord Northcliffe, creator of Britain's first mass market paper, The Daily Mail. Born in 1855 into a family of modest means, he was earning a ducal income by the time he was 30. By 1914 was also the owner of The Times, The Observer and the Daily Mirror.
The life of Lord Northcliffe, creator of Britain's first mass market paper, The Daily Mail, was a mixture of brilliance and tragedy. Born in 1855 into a family of very modest means, he was earning a ducal income by the time he was 30 and by 1914 was the owner not only of the Mail but also of The Times, The Observer and the Daily Mirror. A master of propaganda, he used his influence to enhance Britain's image in the colonies and to gain support from America in fighting World War I. But like many self-made men, Northcliffe was a difficult character and by the end of his life his enemies were legion. This account, written by J. Lee Thompson, with full access to family, business and political archives, seeks to cut through the myth and representation to give us an objective assessment of both the private man and the public figure.
From Adonis to answers; newspapers and politics; upbuilder of empire; Boers and khaki; a new century; a tariff tornado; the youngest peer created; "The Times" is Harmsworth's; aeroplanes, dreadnoughts and budgets; the peers, the people and the press; prelude to war; awakening the nation; stalemate; Pegasus in harness; an unruly member; the road to ruin; strikes and troubles; world whirl; into the darkness.
Northcliffe by J L Thompson
J L Thompson
Used - Very Good
Hodder & Stoughton General Division
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