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Homepage Usability By Jakob Nielsen

Homepage Usability by Jakob Nielsen

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Summary

Presents and discusses the elements that contribute to a good or not-so-good first impression on a web site by assessing the success and failure of the home pages of 50 high profile media, entertainment, technology, and business web sites. This book is useful for all levels of Computer Science courses in Web Site Design and Management.

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Homepage Usability Summary

Homepage Usability: 50 Websites Deconstructed by Jakob Nielsen

The book begins with a briefing on Jakob's web usability principles, themselves culled from years of research. The 50 sites fall under such categories as Fortune 500 Sites, Highest-Traffic Sites, and E-Commerce Sites.
The content is simply presented: Four book pages are devoted to each homepage. The first page is a clean screenshot of the site's homepage (for readers to make their own, unbiased judgments), followed by a page that explains the site's purpose and summarizes its success--or failure--at usabilty. The third and fourth pages are devoted to crtiques, where Jakob and Marie present no-holds-barred commentary for specific usability practices, as well as suggestions for improvement. Although only the homepage of each site is analyzed, many of the critiques can be applied to overall website design.

About Jakob Nielsen

Dr. Jakob Nielsen

Jakob is principal of Nielsen Norman Group; he was previously a Sun Microsystems Distinguished Engineer. Nielsen's Alertbox column about web usability has been published on the Internet since 1995 (http://www.useit.com). Nielsen has been called "the world's leading expert on web usability" (U.S. News & World Report), "the guru of Web page usability" (The New York Times), and he "knows more about what makes web sites work than anyone else on the planet" (Chicago Tribune).

Marie Tahir

Marie is Director of Strategy at Nielsen Norman Group, where she has focused on B2B and B2C user experience redesign. She previously managed the Human Factors group at Intuit, Inc., where she introduced and taught user centered design methodology and oversaw the user experience of the TurboTax, ProSeries, and QuickenLoans product lines. Prior to Intuit, Marie was at Lotus Development Corp., where she pioneered field research and user profiling methodology and was responsible for the usability of the SmartSuite product line. She is the co-author of "Bringing the Users' Work to Us: Usability Roundtables at Lotus Development" in Wixon and Ramey's Field Methods Casebook for Software Design.

Table of Contents



Preface.

The Role of the Homepage. The Organization of This Book. Your Action Items. The Companion Web Pages.



Homepage Guidelines.

What's Not in These Guidelines. The Guidelines. Communicating the Site's Purpose. Communicating Information About Your Company. Content Writing. Revealing Content Through Examples. Archives and Accessing Past Content. Links. Navigation. Search. Tools and Task Shortcuts. Graphics and Animation. Graphic Design. UI Widgets. Window Titles. URLs. News and Press Releases. Popup Windows and Staging Pages. Advertising. Welcomes. Communicating Technical Problems and Handling Emergencies. Credits. Page Reload and Refresh. Customization. Gathering Customer Data. Fostering Community. Dates and Times. Stock Quotes and Displaying Numbers. Homepage Design Conventions.



Homepage Design Statistics.

Download Time. Basic Page Layout. Page Width. Liquid Versus Frozen Layout. Page Length. Frames. Fundamental Page Design Elements. Logo. Search. Navigation. Footer Navigation. Site Map. Routing Pages. Splash Pages. Frequent Features. Sign In. About Us. Contact Info. Privacy Policy. Job Openings. Help. Graphics and Multimedia. Pictures. ALT Text. Music. Animation. Advertising. Typography. Body Text and Background Colors. Link Formatting. Recommended Homepage Design.



Sites.

About http://www.about.com. Accenture http://www.accenture.com. Amazon http://www.amazon.com. The Art Institute of Chicago http://www.artic.edu. Asia Cuisine http://www.asiacuisine.com.sg. Barnes & Noble http://www.bn.com. BBC Online http://www.bbc.co.uk. Boeing http://www.boeing.com. CDNOW http://www.cdnow.com. Citigroup http://www.citigroup.com. CNET http://www.cnet.com. CNNfn cnnfn.cnn.com. Coles http://www.coles.com.au. DIRECTV http://www.directv.com. Disney http://www.disney.com. Drugstore http://www.drugstore.com. eBay http://www.ebay.com. eMagazineshop http://www.emagazineshop.com. ESPN http://www.espn.com. ExxonMobil http://www.exxon.mobil.com. FedEx http://www.fedex.com/us. Federal Highway Administration http://www.fhwa.dot.gov. Florida Department of Revenue http://www.sun6.dms.state.fl.us/dor. Ford Motor Company http://www.ford.com. Gateway http://www.gateway.com. General Electric http://www.ge.com. General Motors http://www.gm.com. Global Sources http://www.globalsources.com. IBM http://www.ibm.com. James Devaney Fuel Company http://www.jamesdevaneyfuel.com. JobMagic http://www.jobmagic.net. Learn2 http://www.learn2.com. Microsoft http://www.microsoft.com. MotherNature http://www.mothernature.com. MTV http://www.mtv.com. NewScientist http://www.newscientist.com. NewsNow http://www.newsnow.co.uk. PBS http://www.pbs.org. Petsmart http://www.petsmart.com. Philip Morris http://www.philipmorris.com. PlanetRx http://www.planetrx.com. Red Herring http://www.redherring.com. Slusser's Green Thumb http://www.slussers.com. Southwest http://www.southwest.com. Ticketmaster http://www.ticketmaster.com. Travelocity http://www.travelocity.com. USA Today http://www.usatoday.com. Victoria's Secret http://www.victoriassecret.com. Wal-Mart http://www.walmart.com. Yahoo! http://www.yahoo.com.



Appendix.


Index.

Additional information

CIN000270421
9780735711020
073571102X
Homepage Usability: 50 Websites Deconstructed by Jakob Nielsen
Used - Very Good
Paperback
Pearson Education (US)
2001-11-05
336
Winner of Independent Publisher Book Awards (Computer/Internet) 2002
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Homepage Usability