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Flying High By James Wynbrandt

Flying High
by James Wynbrandt

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry. , to his short stint at Southwest Airlines and the ultimate launch of JetBlue.
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Flying High Summary


Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry by James Wynbrandt

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neelemana s friends, associates, and high--ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

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Flying High Reviews


"excellent." (Fortune, June 28, 2004)

About James Wynbrandt


David Neeleman is much more than one of today's most accomplished aviation executives. Throughout an incredible career that began with selling Hawaiian timeshare vacation packages as a college student and ultimately led to the creation of JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses. Flying High is a straightforward, illuminating account of David Neeleman's life and the principles by which he has created his highly profitable travel empire--rules that can be applied to virtually any business in almost every industry. James Wynbrandt is a New York--based author and award--winning aviation and business reporter. He is a regular contributor to numerous high--profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Avionics News, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in The New York Times, Forbes, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.

Table of Contents


Introduction. CHAPTER 1: The Journey Begins. CHAPTER 2: Have I Got a Deal for You. CHAPTER 3: Morris Air Spreads Its Wings. CHAPTER 4: Off to Southwest. CHAPTER 5: Opening Up New Skies. CHAPTER 6: A Different Kind of Airline. CHAPTER 7: Preparing for Departure. CHAPTER 8: JetBlue Takes Flight. CHAPTER 9: Making Air Travel Entertaining. CHAPTER 10: Keeping Customers Happy. CHAPTER 11: The Technology Advantage. CHAPTER 12: Getting the Word Out in Style. CHAPTER 13: Dealing with Disaster. CHAPTER 14: Preserving the Culture. CHAPTER 15: Looking to the Future. CHAPTER 16: David Neeleman's Rules for Succeeding in Any Business. JetBlue Timeline. Acknowledgments. Notes. Index.

Additional information

GOR001238172
Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry by James Wynbrandt
James Wynbrandt
Used - Very Good
Hardback
John Wiley & Sons Inc
2004-06-21
304
0471655449
9780471655442
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.