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Thank You for Arguing By Jay Heinrichs

Thank You for Arguing

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Teaches readers to recognise the implicit, subliminal attempts at argument and how to use rhetoric skills to get their own way. This book enables readers to learn how to argue and how to win.
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Thank You for Arguing Summary


Thank You for Arguing: What Aristotle, Eminem and Homer (Simpson) Can Teach Us About the Art of Persuasion by Jay Heinrichs

This is a book for when you really have to get your point across.... Rhetoric - the art and science of persuasion - is not just an important skill, but the essential skill. We live our lives surrounded by persuasion: by posters, Coca Cola labels, politicians' press releases, cartoons and pop songs. Using all kinds of contemporary examples (from how Eminem really won the rapping contest in Eight Mile to how a cat coerces its owner into feeding it sooner) to illustrate classical rhetorical strategies, Jay Heinrichs opens our eyes to this hidden world. He teaches us not only to recognise these implicit, subliminal attempts at argument, but how to use these skills to get our own way. From avoiding a speeding ticket to recognising the difference between an argument and a fight, from Stalin's timing secret (and if it worked for the mass-murdering dictator it can work for you) to the Belushi paradigm, via the tactics of Monty Python, Yoda and Queen Victoria, THANK YOU FOR ARGUING is not just a highly enjoyable read, but an incredibly useful one too. From Cicero's secrets for moving an audience to Honest Abe's Shameless Trick, learn how to argue and most importantly how to win.

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About Jay Heinrichs


Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is www.figarospeech.com.

Additional information

GOR002514288
Thank You for Arguing: What Aristotle, Eminem and Homer (Simpson) Can Teach Us About the Art of Persuasion by Jay Heinrichs
Jay Heinrichs
Used - Very Good
Paperback
Penguin Books Ltd
2008-01-31
336
1846140412
9781846140419
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.