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Retailing in Emerging Markets By Jaya Halepete Iyer (Marymount University, USA)

Retailing in Emerging Markets

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Retailing in Emerging Markets covers all the factors that directly influence the apparel retail industries in India, China, Mexico, Brazil, Romania, Thailand, Russia and Turkey, incorporating material from scholars from each of the eight selected countries.

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Retailing in Emerging Markets Summary

Retailing in Emerging Markets by Jaya Halepete Iyer (Marymount University, USA)

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. Instructors, contact your Sales Representative for access to Instructor's Materials.

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About Jaya Halepete Iyer (Marymount University, USA)

Jaya Halepete is based at Marymount University.

Table of Contents

Preface Acknowledgements Chapter 1 Introduction Chapter 2 Brazil Chapter 3 Romania Chapter 4 China Chapter 5 India Chapter 6 Russia Chapter 7 Turkey Chapter 8 Thailand Chapter 9 Mexico Chapter 10 Future of Emerging Markets Glossary List of Tables Index

Additional information

Retailing in Emerging Markets by Jaya Halepete Iyer (Marymount University, USA)
Jaya Halepete Iyer (Marymount University, USA)
Used - Very Good
Bloomsbury Publishing PLC
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.