Target Market: for the 1 semester principles of macroeconomics course.
One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.
The Keynesian Cross is an integral part of this text. Case & Fair believe strongly, that a text should use the Keynesian Cross carefully and systematically, to build up to the AD/AS model. One of the great benefits of this approach, is that students won't mistakenly apply what they learned about simple demand and supply to aggregate demand & supply. (A detailed summary of this approach can be found on the page directly following the inside front cover).
I. INTRODUCTION TO ECONOMICS.
1. The Scope and Method of Economics.
2. The Economic Problem: Scarcity and Choice.
3. Demand, Supply, and Market Equilibrium.
4. Demand and Supply Applications.
II. CONCEPTS AND PROBLEMS IN MACROECONOMICS.
5. Introduction to Macroeconomics.
6. Measuring National Output and National Income.
7. Long-Run and Short-Run Concerns: Growth, Productivity, Unemployment, and Inflation.
III. THE GOODS AND MONEY MARKETS.
8. Aggregate Expenditure and Equilibrium Output.
9. The Government and Fiscal Policy.
10. The Money Supply and the Federal Reserve System.
11. Money Demand, the Equilibrium Interest Rate, and Monetary Policy.
IV. MACROECONOMIC ANALYSIS.
12. Money, the Interest Rate, and Output: Analysis and Policy.
13. Aggregate Demand, Aggregate Supply, and Inflation.
14. The Labor Market, Unemployment, and Inflation.
15. Macroeconomic Issues and Policy.
16. The Stock Market and the Economy.
17. Household and Firm Behavior in the Macroeconomy: A Further Look.
18. Long-Run Growth.
19. Debates in Macroeconomics: Monetarism, New Classical Theory, and Supply Side-Economics.
V. THE WORLD ECONOMY.
20. International Trade, Comparative Advantage, and Protectionism.
21. Open-Economy Macroeconomics: The Balance of Payments and Exchange Rates.
23. Economic Growth in Developing and Transitional Economies.