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Consumer Behavior By Leon G. Schiffman

Consumer Behavior
by Leon G. Schiffman

For undergraduate or first year MBA students.

This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.

5 in stock

Consumer Behavior Summary


Consumer Behavior: United States Edition by Leon G. Schiffman

Taking a market segmentation approach, this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.

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Table of Contents


PART I. INTRODUCTION.

1. Introduction: Diversity in the Marketplace.
2. Consumer Research.
3. Market Segmentation.

PART II. THE CONSUMER AS AN INDIVIDUAL.

4. Consumer Motivations.
5. Personality and Consumer Behavior.
6. Consumer Perception.
7. Consumer Learning.
8. Consumer Attitude Formation and Change.
9. Communication and Consumer Behavior.

PART III. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS.

10. Reference Groups and Family Influences.
11. Social Class and Consumer Behavior.
12. The Influence of Culture on Consumer Behavior.
13. Subcultures and Consumer Behavior.
14. Cross-Cultural Consumer Behavior: An International Perspective.

PART IV. THE CONSUMER'S DECISION MAKING PROCESS.

15. Consumer Influence and the Diffusion of Innovations.
16. Consumer Decision Making.
Glossary.
Company Index.
Name Index.
Subject Index.
Credits.

Additional information

GOR001233898
Consumer Behavior: United States Edition by Leon G. Schiffman
Leon G. Schiffman
Used - Very Good
Hardback
Pearson Education (US)
1999-07-30
512
0130841293
9780130841292
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.