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Writing for the Web By Lynda Felder

Writing for the Web by Lynda Felder

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Writing for the Web Summary

Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound by Lynda Felder

With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.

About Lynda Felder

Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.

Table of Contents

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Additional information

CIN000382154
Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound by Lynda Felder
Used - Very Good
Paperback
Pearson Education (US)
2011-10-27
192
0321794435
9780321794437
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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