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Research Methods for Business Students By Mark N. K. Saunders

Research Methods for Business Students
by Mark N. K. Saunders

A self-study guide, this updated edition provides students with the knowledge, understanding and skills to complete a piece of business research.
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Research Methods for Business Students Summary


Research Methods for Business Students by Mark N. K. Saunders

This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students.

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Table of Contents


1 The Nature of Business and Management Research and Structure of this Book 2 Formulating and Clarifying the Research Topic 3 Critically Reviewing the Literature 4 Deciding on the Research Approach and Choosing a Research Strategy 5 Negotiating Access and Research Ethics 6 Selecting Samples 7 Using Secondary Data 8 Collecting Primary Data Through Observation 9 Collecting Primary Data Using Semi-Structured and In-Depth Interviews 10 Collecting Primary Data Using Questionnaires 11 Analysing Quantitative Data 12 Analysing Qualitative Data 13 Writing and Presenting Your Project Report

Additional information

GOR001228221
Research Methods for Business Students by Mark N. K. Saunders
Mark N. K. Saunders
Used - Very Good
Paperback
Pearson Education Limited
2002-11-12
528
0273658042
9780273658047
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.