The top-selling eBay business book is now completely revised and updated with more than forty percent new material. Bestselling author Marsha Collier discusses changes to the eBay interface and eBay policies, as well as the latest strategies to help beginning eBay entrepreneurs succeed. Topics include setting up basic auctions, building a store, choosing what to sell, setting good prices, stocking a storeroom, providing customer service, and building an eBay back office. This book also details specific eBay retailing and marketing techniques to help beginners compete against established eBay sellers and stores-and make a profit! A Reference for the Rest of Us! * The runaway eBay business bestseller, now totally revised * The only eBay business book written by a full-time eBay power seller who runs her own eBay store, Marsha Collier's Fabulous Finds * Marsha also teaches at eBay University and discusses eBay on shows such as NBC's Today and ABC's The View * She is also the author of the bestselling eBay For Dummies (0-7645-5654-1) and eBay Bargain Shopping For Dummies (0-7645-4080-7)