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Competitive Advantage By Michael E. Porter

Competitive Advantage
by Michael E. Porter

Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.
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Competitive Advantage Summary


Competitive Advantage by Michael E. Porter

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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Additional information

GOR001229862
Competitive Advantage by Michael E. Porter
Michael E. Porter
Used - Very Good
Hardback
Simon & Schuster
1985-01-01
576
0029250900
9780029250907
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.