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Competitive Strategy By Michael E. Porter

Competitive Strategy
by Michael E. Porter

Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behaviour of its competitors.
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Competitive Strategy Summary


Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter

Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for fragmented industries, emerging industries, maturing industries, declining industries and global industries. The final section of the book provides analytical techniques for making the important strategic decisions that confront firms - vertical integration, major capacity expansion, divestment and entry into new businesses. This book is designed to enable managers to anticipate and prepare for - rather than simply react to - sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies.

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Competitive Strategy Reviews


Fred Gluck Director, Mc Kinsey & Company, Inc. "Competitive Strategy" provides managers with the raw material for thinking about how to change the rules of the marketplace in their favor....Mr. Porter has made a substantial contribution to the art of the strategist by spelling out the richness of the alternatives which every manager must consider."

Additional information

GOR001232944
Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
Michael E. Porter
Used - Very Good
Hardback
Simon & Schuster
1980-10-01
398
0029253608
9780029253601
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.