Name: Alpha Teach Yourself Business Plans in 24 Hours By Michael Miller
SKU: 9780028642161
Price: 10.00 USD
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Alpha Teach Yourself Business Plans in 24 Hours Summary

Alpha Teach Yourself Business Plans in 24 Hours by Michael Miller

Alpha Teach Yourself Business Plans in 24 Hours is a step-by-step guide for writing a business plan that any entrepreneur can provide to bankers, venture capital firms, and other potential investors. The author explains what investors look for in a business plan and shows how to create a plan that will result in funding and support.

About Michael Miller

Michael Miller is a successful and prolific author and consultant with a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers and clients. Mr. Miller has written more than three dozen nonfiction titles since 1989. His books include The Complete Idiot's Guide to Online Search Secrets, The Complete Idiot's Guide to Home Theater Systems, and The Complete Idiot's Guide to Playing Drums. He is known for his casual, easy-to-read writing style and his practical, real-world advice-as well as his ability to explain a wide variety of complex topics to an everyday audience. Mr. Miller is also president of The Molehill Group, a strategic consulting and authoring firm based in Carmel, Indiana. As a consultant, he specializes in providing strategic advice to and writing business plans for Internet- and technology-based businesses.

I. PLAN FOR RESEARCH. Hour 1. Analyze Your Objectives. Business Plans: Facts and Fiction. Who the Target Audience Really Is for Your Business Plan. Why Your Business Needs a Business Plan. The Components of a Successful Business Plan. Who Writes Your Business Plan? How to Move from Idea to Reality. How to Define Success. Homework. Hour 2. Analyze Your Audience. Determining the Audience for Your Business Plan. Writing for Your Audience. Understanding Specific Audiences. Researching What Others Have Done. Homework. Hour 3. Analyze Your Market. Why Market Analysis Is Important. Defining Your Market. Quantifying Your Market. Detailing the Market. Projecting the Future. Key Market Information. Homework. Hour 4. Analyze Your Strengths. Identifying What You Do Well. Different Kinds of Strengths. Determining Your Strengths. Learning from Your Strengths. Broadcasting Your Strengths. Figuring Out Where You're Weak. Completing the Strengths and Weaknesses Checklist. Homework. Hour 5. Analyze Your Strategy. What You Are-And What You Want to Be. Figuring Out Where You Want to Be in the Future. Forging a Path to Your Future Business. Elements of a Sound Business Strategy. Homework. Hour 6. Analyze Your Options. Determining How Much Money You Need-And Why. Nonequity Funding. Equity Funding. Which Is the Right Option for Your Business? Homework. II. PLAN THE PLAN. Hour 7. Create Your Outline. Telling the Story. The Elements of a Typical Business Plan. Making Your Business and Your Plan Fit Together. Homework. Hour 8. Marshal Your Resources. Getting Organized. What Kind of Help Do You Need? Who Can You Use? Who Does What? Homework. Hour 9. Build Your Numbers. A Quick Financial Refresher Course. Essential Financial Statements. Margins and Ratios. Homework. III. PLAN TO WRITE. Hour 10. Executive Summary. Why You Need an Executive Summary. How to Summarize Your Plan. Different Styles of Summaries. What to Include in the Executive Summary. What Not to Include in the Executive Summary. Alternate Approaches. What to Do If Your Summary Runs Long. Executive Summary Checklist. Homework. Hour 11. Vision and Mission. The Vision Statement. The Mission Statement. Presenting Your Vision and Mission. Vision and Mission Checklist. Homework. Hour 12. Opportunity. Choosing the Data You Need. Writing the Opportunity Section. Presenting Data in Alternate Formats. Opportunity Checklist. Homework. Hour 13. Market Strategy. Building Your Market Strategy. Writing the Market Strategy Section. Product. Sales and Distribution. Marketing. Competitive Comparison. Market Strategy Checklist. Homework. Hour 14. Business Strategy. Building Your Business Strategy. Defining Your Business Model. Identifying Necessary Strategic Initiatives. Preparing a Timeline. Business Strategy Checklist. Homework. Hour 15. Organization and Operations. Outlining and Preparation. Presenting Your Organization. Discussing Your Operations. Organization and Operations Checklist. Homework. Hour 16. Management. Providing a Strong Lead-In. Writing a Compelling Bio. Making the List. Ordering the List. Management Section Checklist. Homework. Hour 17. Core Competencies and Challenges. Presenting Your Strengths and Weaknesses. Presenting Core Competencies. Presenting Challenges. Core Competencies and Challenges Checklist. Homework. Hour 18. Financials. What Financials to Include. Preparing Projections. Formatting for Impact. Financials Checklist. Homework. IV. PLAN THE PACKAGE. Hour 19. Appendixes and Attachments. How and When to Use Appendixes and Attachments. Potential Supplements to Your Business Plan. Appendixes and Attachments Checklist. Homework. Hour 20. Table of Contents and Index. The Elements of Navigation. Adding Page Numbers. Assigning Headings. Building a Table of Contents. Incorporating an Index. Using Footnotes and Endnotes. Navigation Elements Checklist. Homework. Hour 21. Format and Print. Design for Success. Formatting Your Document. Before You Print-Proof. Printing Your Business Plan. Printing Checklist. Homework. V. PLAN FOR SUCCESS. Hour 22. Present the Plan. You've Printed the Plan-What Comes Next? Porting to PowerPoint. Presenting Your Plan. Adapting for Different Audiences. After the Presentation. Presentation Checklist. Homework. Hour 23. Use the Plan. Why Business Plans Are Often Ignored. Sharing the Plan. Expanding the Plan. Managing by the Plan. Implementation Checklist. Homework. Hour 24. Create a Private Placement Memorandum (PPM). Private vs. Public Offerings. The Private Placement Process. Why You Need a PPM. Creating a PPM. PPM Checklist. Homework. Appendix A. 20-Minute Recap. Hour 1: Analyze Your Objectives. Hour 2: Analyze Your Audience. Hour 3: Analyze Your Market. Hour 4: Analyze Your Strengths. Hour 5: Analyze Your Strategy. Hour 6: Analyze Your Options. Hour 7: Create Your Outline. Hour 8: Marshal Your Resources. Hour 9: Build Your Numbers. Hour 10: Executive Summary. Hour 11: Vision and Mission. Hour 12: Opportunity. Hour 13: Market Strategy. Hour 14: Business Strategy. Hour 15: Organization and Operations. Hour 16: Management. Hour 17: Core Competencies and Challenges. Hour 18: Financials. Hour 19: Appendixes and Attachments. Hour 20: Table of Contents and Index. Hour 21: Format and Print. Hour 22: Present the Plan. Hour 23: Use the Plan. Hour 24: Create a Private Placement Memorandum (PPM). Appendix B. Glossary. Appendix C. Outline. Sample Business Plan Outline. Appendix D. Financial Formulas. Index.

Additional information

Sku

GOR001936141

ISBN 13

9780028642161

ISBN 10

0028642163

Title

Alpha Teach Yourself Business Plans in 24 Hours by Michael Miller

Author

Michael Miller

Condition

Used - Very Good

Binding type

Paperback

Publisher

Dorling Kindersley Ltd

Year published

20010906

Number of pages

416

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Alpha Teach Yourself Business Plans in 24 Hours Michael Miller

Alpha Teach Yourself Business Plans in 24 Hours by Michael Miller

Summary

Alpha Teach Yourself Business Plans in 24 Hours Summary

Alpha Teach Yourself Business Plans in 24 Hours by Michael Miller

About Michael Miller

Table of Contents

Additional information

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