Vespa and Lambretta remain the two most iconic motor scooter brands, even four decades after the latter's demise. But what made them such a European sensation in the postwar era? And why were they particularly popular in Britain in the 1950s and '60s? Motor scooter expert Stuart Owen explains the rise of Innocenti's Lambretta and Piaggio's Vespa, from the wartime ruins of Italy, through years of plenty as the two manufacturers exploited a ready market for affordable, economic transport, and then their decline into more uncertain times as motor cars trespassed on their success. He also explores the rich history of accessorising and customising the scooters, their essential role in the mod movement, and the revival in Vespa's fortunes following the release of the cult film Quadrophenia.
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Stuart Owen has written more than two hundred regular features for Scootering Magazine and in 2017 he published his first book on the history of the Lambretta. He has been involved in the scooter industry for more than 30 years, owning both Lambrettas and Vespas and running a business to cater for them.
Table of Contents
Introduction The Birth of the Motor Scooter The European Invasion Difficult Times The Demise of the Lambretta Piaggio Goes from Strength to Strength The Legacy Lives On Places to Visit Index
Vespa and Lambretta Motor Scooters by Stuart Owen
Used - Like New
Bloomsbury Publishing PLC
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.