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Writing Copy for the Web in a week By Nigel Temple

Writing Copy for the Web in a week

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Writing for the Internet presents many new challenges for the copywriter, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This book on met-tagging also looks at the range of copy skills required to ensure the website reaches its full potential.
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Writing Copy for the Web in a week Summary


Writing Copy for the Web in a week by Nigel Temple

Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.

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About Nigel Temple


Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.

Table of Contents


Sunday - Web thinking, the challenges facing the Web copywriter; Monday - webcopy style, level of formality, use of humour, length, font; Tuesday - webcopy content, writing tips concerning typical Web content; Wednesday - Web grammar and Web vocabulary; Thursday - webcopy structure, creating interest; friday - using your Web copy to sell; Saturday - webcopy creativity.

Additional information

GOR001857684
Writing Copy for the Web in a week by Nigel Temple
Nigel Temple
Iaw
Used - Very Good
Paperback
John Murray Press
2003-03-28
96
0340858028
9780340858028
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.