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Sales Promotion and Direct Marketing Law By Philip Circus

Sales Promotion and Direct Marketing Law
by Philip Circus

Provides information on the law and self-regulation applicable to sales promotion and direct marketing in a jargon-free style, concentrating on basic principles. This book contains helpful questions and answers, and addresses various problems typically faced by sales and advertising professionals in this area.
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Sales Promotion and Direct Marketing Law Summary


Sales Promotion and Direct Marketing Law: A Practical Guide by Philip Circus

This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.

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Table of Contents


"Introduction to the legal and self-regulatory controls. The self-regulatory controls examined. Contractual issues and distance selling. Prize drawsCompetitions. Data protection issues. Intellectual property. Price promotions. Free and extra value incentives. Bribery and corruption. Miscellaneous legal issues. European issues. Sales promotion administration checklist. Appendices: The British Codes of Advertising and Sales Promotion. The Code of Practice for Traders on Price Indications. Notes for guidance on coupons. ISP Promotion Handling Code of Practice. CIPS Code of Ethics. CIPS Guidance for Trade Promotions. Useful addresses"

Additional information

GOR001236641
Sales Promotion and Direct Marketing Law: A Practical Guide by Philip Circus
Philip Circus
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2002-04-01
267
0406947228
9780406947222
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.