Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.