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Routledge Studies in Marketing Books

Strategic Brand Management in Higher Education By Bang Nguyen
Strategic Brand Management in Higher Educationby Bang Nguyen
New
$58.59
Building Corporate Identity, Image and Reputation in the Digital Era By T C Melewar (Middlesex University London, UK)
Building Corporate Identity, Image and Reputation in the Digital Eraby T C Melewar (Middlesex University London, UK)
New
$59.29
Contemporary Consumer Culture Theory By John F. Sherry
Contemporary Consumer Culture Theoryby John F. Sherry
New
$60.39
The Dynamics of Influencer Marketing By Jose M. Alvarez-Monzoncillo
The Dynamics of Influencer Marketingby Jose M. Alvarez-Monzoncillo
New
$231.09
Food Advertising and Childhood Obesity By Fariba Esmaeilpour
Food Advertising and Childhood Obesityby Fariba Esmaeilpour
New
$31.99
Decoding Coca-Cola By Robert Crawford (RMIT, Australia)
Decoding Coca-Colaby Robert Crawford (RMIT, Australia)
New
$58.49
Luxury and Fashion Marketing By Satyendra Singh
Luxury and Fashion Marketingby Satyendra Singh
New
$68.79
Building Corporate Identity, Image and Reputation in the Digital Era By T C Melewar
Building Corporate Identity, Image and Reputation in the Digital Eraby T C Melewar
New
$231.09
Driving Consumer Engagement in Social Media By Anna Bianchi (University of Warsaw, Poland)
Driving Consumer Engagement in Social Mediaby Anna Bianchi (University of Warsaw, Poland)
New
$230.89
Information Asymmetry in Online Advertising By Jan W. Wiktor (Cracow University of Economics, Poland)
Information Asymmetry in Online Advertisingby Jan W. Wiktor (Cracow University of Economics, Poland)
New
$231.69
Strategic Marketing of Higher Education in Africa By Emmanuel Mogaji (University of Greenwich, UK)
Strategic Marketing of Higher Education in Africaby Emmanuel Mogaji (University of Greenwich, UK)
New
$58.59
Ethnic Marketing By Guilherme Pires (University of Newcastle, Australia)
Ethnic Marketingby Guilherme Pires (University of Newcastle, Australia)
New
$60.09
Addiction as Consumer Choice By Gordon Foxall
Addiction as Consumer Choiceby Gordon Foxall
New
$59.79
Strategic Brand Management in Higher Education By Bang Nguyen
Strategic Brand Management in Higher Educationby Bang Nguyen
New
$232.19
Corporate Heritage Marketing By Angelo Riviezzo
Corporate Heritage Marketingby Angelo Riviezzo
New
$231.09
Addiction as Consumer Choice By Gordon Foxall
Addiction as Consumer Choiceby Gordon Foxall
New
$239.59
Internal Marketing By David M. Brown (Newcastle Business School, UK)
Internal Marketingby David M. Brown (Newcastle Business School, UK)
New
$231.09
Branding and Positioning in Base of the Pyramid Markets in Africa By Charles Blankson
Branding and Positioning in Base of the Pyramid Markets in Africaby Charles Blankson
New
$59.19
Evaluating Social Media Marketing By Katarzyna Sanak-Kosmowska (Cracow University of Economics, Poland)
Evaluating Social Media Marketingby Katarzyna Sanak-Kosmowska (Cracow University of Economics, Poland)
New
$230.79
Digital Disruption in Marketing and Communications By Edoardo Magnotta
Digital Disruption in Marketing and Communicationsby Edoardo Magnotta
New
$231.09
Corporate Heritage Marketing By Angelo Riviezzo
Corporate Heritage Marketingby Angelo Riviezzo
New
$53.39
Marketing and Mobile Financial Services By Aijaz A. Shaikh
Marketing and Mobile Financial Servicesby Aijaz A. Shaikh
New
$232.39
Understanding the Higher Education Market in Africa By Emmanuel Mogaji (University of Greenwich, UK)
Understanding the Higher Education Market in Africaby Emmanuel Mogaji (University of Greenwich, UK)
New
$58.99
Stakeholder Involvement in Social Marketing By Kathy Knox
Stakeholder Involvement in Social Marketingby Kathy Knox
New
$231.09
New Consumer Culture in China By Xi Liu (Tsinghua University, China)
New Consumer Culture in Chinaby Xi Liu (Tsinghua University, China)
New
$222.09