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Professional Blogging For Dummies By Susan J. Getgood

Professional Blogging For Dummies by Susan J. Getgood

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Summary

Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions.

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Professional Blogging For Dummies Summary

Professional Blogging For Dummies by Susan J. Getgood

Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. * Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests * Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore * Suggests creative ways to keep your blog fresh, unique, and interesting * Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

About Susan J. Getgood

Susan J. Getgood is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at http://getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.

Table of Contents

Foreword. Introduction. Part I: Getting Started with the Business of Blogging. Chapter 1: Examining Blogging at the Professional Level. Chapter 2: Finding Your Niche in the Blogosphere. Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices. Part II: Making Money with Your Blog. Chapter 4: Monetizing Your Blog Strategy. Chapter 5: Selling Products or Services on Your Blog. Chapter 6: Making Money from Advertising. Chapter 7: Getting Paid for Your Words. Part III: Building Your Blog, Step by Step. Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting. Chapter 9: Designing Your Blog. Chapter 10: Developing Your Blog Content. Part IV: Maximizing Your Blog's Success. Chapter 11: Getting the Word Out about Your Blog. Chapter 12: Responding When Companies Come Calling. Chapter 13: Monitoring and Measuring: Why They Matter. Chapter 14: Keeping Your Blog Fresh. Part V: The Part of Tens. Chapter 15: Ten Common Mistakes and How to Avoid Them. Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading. Chapter 17: Ten Tips for Jump-Starting Your Creativity. Index.

Additional information

CIN000603432
9780470601792
0470601795
Professional Blogging For Dummies by Susan J. Getgood
Used - Very Good
Paperback
John Wiley & Sons Inc
2010-07-09
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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