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Glimmer By Warren Berger

Glimmer

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Can great design transform people's lives? This title shows how the visionary thinkers are taking design principles out of the studio and applying them to the tough issues, from making medicines safer to counteracting the threats of global warming.

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Glimmer Summary


Glimmer: How design can transform your business, your life, and maybe even the world by Warren Berger

Can great design transform people's lives? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer is, 'Yes, it can'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In "Glimmer", award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments' - the point when a life-changing idea crystallises in the mind - and coming up with breathtakingly innovative solutions, from a wheelchair that can climb stairs to a $100 laptop for the developing world, from a revolutionary anti-smoking campaign to a bank without queues and a company that makes money giving shoes away for free.

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Glimmer Reviews


"One of the best Innovation and Design books of the year" Business Week

About Warren Berger


Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today and Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design. His website is www.warrenberger.com.

Additional information

GOR001597229
Glimmer: How design can transform your business, your life, and maybe even the world by Warren Berger
Warren Berger
Used - Very Good
Hardback
Cornerstone
2010-01-07
352
184794003X
9781847940032
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.