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Powers of Persuasion By Winston Fletcher (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster University)

Powers of Persuasion
by Winston Fletcher (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster University)

During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.
5 in stock

Powers of Persuasion Summary


Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster University)

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

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Powers of Persuasion Reviews


A comprehensive, highly readable and well-researched history... it is fascinating and thought-provoking, and I wish everyone in the ad business would read it. * Paul Feldwick, Market Leader *
This book is important, vauable, and a great read... Insights abound... the mini case-studies are excellent. * Tim Ambler, International Journal of Advertising *
Do go and buy this book. You'll enjoy it, and it's important to read it. * brand-republic.com *
The author shows a seductive flair for combining piquant anecdotes about individual agencies and campaigns with revealing and reliable data, which makes the book both enjoyable for the general reader and solidly based. * Financial Times *
A readable and racy inside story of the British advertising industry. * Isabelle Szmigin. Times Higher Education. *
Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it. * Telegraph *

About Winston Fletcher (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster University)


Winston Fletcher has worked in advertising for many years, and is the only person ever to have been both Chairman of the Advertising Association and President of the Institute of Practitioners in Advertising. He has spoken and lectured throughout the world on advertising, marketing, and marketing research, and has written extensively on advertising in the media. He was founder Chairman of the World Advertising Research Center, and is a Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster. He is the author of leading books on advertising and other business topics.

Table of Contents


The Halcyon Years: Terms Of Reference ; 1951: Watershed Year ; Antecedents: Look Back In Wonder ; 1950s: The Television Upheaval ; 1960s: 'You've Never Had It So Good' ; 1970s: Britain Takes The Lead ; 1980s: 'Brits Buy Up The Business' ; 1990s: Recession and Globalization ; Crystal Balls: Peering Into A Cloudy Future

Additional information

GOR001239240
Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster University)
Winston Fletcher (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster University)
Used - Very Good
Hardback
Oxford University Press
2008-11-30
314
0199228019
9780199228010
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.