Essential Guide to Marketing Planning by Marian Burk Wood

Essential Guide to Marketing Planning by Marian Burk Wood

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Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

Additional Information

Additional Information

SKU GOR002819770
Title Essential Guide to Marketing Planning
Author By (author) Marian Burk Wood
Condition VERYGOOD
Binding Type Paperback
Publisher Pearson Education Limited
Year Published 2010
Number of Pages 328
ISBN 10 0273725769
ISBN 13 9780273725763
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Description

Details

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

Additional Information

Additional Information

SKU GOR002819770
Title Essential Guide to Marketing Planning
Author By (author) Marian Burk Wood
Condition VERYGOOD
Binding Type Paperback
Publisher Pearson Education Limited
Year Published 2010
Number of Pages 328
ISBN 10 0273725769
ISBN 13 9780273725763
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.