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Exploring Strategy Text & Cases Gerry Johnson

Exploring Strategy  Text & Cases By Gerry Johnson

Exploring Strategy Text & Cases by Gerry Johnson


£4.50
New RRP £52.99
Condition - Very Good
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Exploring Strategy Text & Cases Summary

Exploring Strategy Text & Cases by Gerry Johnson

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change.

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

- Understand clearly the key concepts and tools of strategic management

- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship

- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC

Please note that the product you are purchasing does not include MyStrategyLab.

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Table of Contents

Chapter 1 Introducing strategy

Part I THE STRATEGIC POSITION

Introduction to Part I

Chapter 2 The environment

Chapter 3 Strategic capabilities

Chapter 4 Strategic purpose

Chapter 5 Culture and strategy

Commentary on Part I The Strategic Position

Part II STRATEGIC CHOICES

Introduction to Part II

Chapter 6 Business strategy

Chapter 7 Corporate strategy and diversification

Chapter 8 International strategy

Chapter 9 Innovation and entrepreneurship

Chapter 10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III STRATEGY IN ACTION

Introduction to Part III

Chapter 11 Evaluating strategies

Chapter 12 Strategy development processes

Chapter 13 Organising for success

Chapter 14 Leading strategic change

Chapter 15 The practice of strategy

Commentary on Part III Strategy in Action

CASE STUDIES

The LEGO Group: adopting a strategic approach

The global pharmaceutical industry: in the land of shrinking giants

Vodafone: developing communications strategy in the UK market

Global forces and the Western European brewing industry

A source of cheap energy or a source of problems - the potential benefits and costs of shale gas

H&M in fast fashion: continued success?

The Formula 1 constructors: capabilities for success

Integration of a Corporate Social Responsibility programme in Coloplast

Manchester United FC: still successful despite new threats

Pierre Fabre: culture and the challenges of internationalisation

Adnams - a living company

Ryanair: the low fares airline - future directions?

Marks and Spencer: is this as good as it gets?

Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector

Going for growth: Teva's global strategy

CRH plc: dimensions of successful corporate strategy

SABMiller: from strength to strength

The internationalisation of Tesco - new frontiers and new problems

Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?

Severstal: growth strategies in a Russian steel company

FeedHenry - innovating in the cloud

Flight Centre Limited

Strategic leadership and innovation at Apple, Inc.

The acquisition of Cadbury PLC by Kraft Foods, 2010

Gazprom and NIS: the oil and gas industry in Serbia

International HIV/AIDS Alliance (B): a strategy for 2020

The Mexican narco-trafficking problem

Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong

GMB: strategic leadership in a trade union

Academies and Free Schools

Paul Polman and the revitalisation of Unilever

LEAX: managing growth in a volatile world

Changing tracks at Babcock Rail

In the boardroom at HomeCo

QR National - Aurizon

Glossary

Index of names

General index

Acknowledgements

Additional information

GOR006630598
9781292002545
1292002549
Exploring Strategy Text & Cases by Gerry Johnson
Used - Very Good
Paperback
Pearson Education Limited
2013-12-05
816
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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