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Renowned marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this cut-throat environment, organized in an authoritative yet pithy book that can be read and digested in the course of an airplane journey. Find out:  * Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging alone.  * Why a brand in any category should welcome others like it.  * How to own a word in the mind of the consumer.  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Hundreds of Jewish communities were burned to the ground and hundreds of thousands of people were left homeless and destitute, including orphaned children. A number of groups were responsible for these brutal attacks, including the Volunteer Army, a faction of the Russian White Army.The Pogroms in Ukraine, 1918-19: Prelude to the Holocaust is a vivid and horrifying account of the atrocities committed by the Volunteer Army, written by Nokhem Schtif, an eminent Yiddish linguist and social activist who joined the relief efforts on behalf of the pogrom survivors in Kiev. Schtif's testimony, published in 1923, was born from his encounters there and from the weighty archive of documentation amassed by the relief workers. 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