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But what occurs when emotion work, feeling rules, and the gift of exchange are introduced into the public world of work?In search of the answer, Arlie Hochschild closely examines two groups of public-contact workers: flight attendants and bill collectors. The flight attendant's job is to deliver a service and create further demand for it, to enhance the status of the customer and be \"nicer than natural.\" The bill collector's job is to collect on the service, and if necessary, to deflate the status of the customer by being \"nastier than natural.\" Between these extremes, roughly one-third of American men and one-half of American women hold jobs that call for substantial emotional labor. In many of these jobs, they are trained to accept feeling rules and techniques of emotion management that serve the company's commercial purpose. Just as we have seldom recognized or understood emotional labor, we have not appreciated it cost to those who do it for a living.Like a physical laborer who becomes estranged from what he or she makes, an emotional laborer, such as a flight attendant, can become estranged not only from her own expressions of feeling (her smile is not \"her\" smile), but also from what she actually feels (her managed friendliness). This estrangement, though a valuable defense against stress, is also an important occupational hazard, because it is through our feelings that we are connected with those around us. On the basis of this book, Hochschild was featured in \"Key Sociological Thinkers\", edited by Rob Stones. This book was also the winner of the Charles Cooley Award in 1983, awarded by the American Sociological Association and received an honorable mention for the C. 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Yet as Arlie Russell Hochschild shows in \u003ci\u003eThe Outsourced Self\u003c\/i\u003e, that is no longer the case: everything that was once part of private life--love, friendship, child rearing--is being transformed into packaged expertise to be sold back to confused, harried Americans.\u003cbr\u003e \u003cbr\u003e Drawing on hundreds of interviews and original research, Hochschild follows the incursions of the market into every stage of intimate life. From dating services that train you to be the CEO of your love life to wedding planners who create a couple's \"personal narrative\"; from nameologists (who help you name your child) to wantologists (who help you name your goals); from commercial surrogate farms in India to hired mourners who will scatter your loved one's ashes in the ocean of your choice--Hochschild reveals a world in which the most intuitive and emotional of human acts have become work for hire.\u003cbr\u003e \u003cbr\u003e Sharp and clear-eyed, Hochschild is full of sympathy for overstressed, outsourcing Americans, even as she warns of the market's threat to the personal realm they are striving so hard to preserve.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49578557440273,"sku":"GOR009056249","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50378181345553,"sku":"CIN1250024196G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50634480681233,"sku":"CIN1250024196VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51021810106641,"sku":"NIN9781250024190","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52121526239505,"sku":"NLS9781250024190","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250024196.jpg?v=1751239569"},{"product_id":"commercialization-of-intimate-life-book-arlie-russell-hochschild-9780520214880","title":"The Commercialization of Intimate Life","description":"Arlie Russell Hochschild, author of three \"New York Times\" Notable Books, has been one of the freshest and most popular voices in feminist sociology over the last decades. Her influential, unusually perceptive work has opened up new ways of seeing family life, love, gender, the workplace, market transactions - indeed, American life itself. This book gathers some of Hochschild's most important and most widely read articles in one place, includes new work, and brings several essays to American audiences for the first time. Each chapter reflects on the complex negotiations we make day to day to juggle the conflicting demands of love and work. Taken together, they are a compelling, often startling, look at how our everyday lives are shaped by modern capitalism. These essays, rich with the details of everyday life, explore larger social issues by looking at a series of intimate moments in people's lives. Among them, \"Love and Gold\" investigates the globalization of love by focusing on care workers who leave their own children and elderly to care for children and the elderly in wealthy countries. In \"The Commodity Frontier,\" Hochschild considers an Internet ad for a 'beautiful, smart, hostess, good masseuse - $400\/week', and explores our responses to personal services for hire. In \"From the Frying Pan into the Fire\" she asks if capitalism is a religion. In addition to these recent essays, several of Hochschild's important early essays, such as 'Inside the Clockwork of Male Careers', have been revised and updated for this collection.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49634290630929,"sku":"GOR004091138","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49931721244945,"sku":"CIN0520214889G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51137110081809,"sku":"CIN0520214889VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521405051153,"sku":"NLS9780520214880","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520214889.jpg?v=1751103961"},{"product_id":"managed-heart-book-arlie-russell-hochschild-9780520272941","title":"The Managed Heart","description":"In private life, we try to induce or suppress love, envy, and anger through deep acting or \"emotion work\", just as we manage our outer expressions of feeling through surface acting. 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In the short time since, the crisis has only become more acute.\u003cbr\u003e \u003cbr\u003e Arlie Russell Hochschild, bestselling author of The Second Shift, spent three summers at a Fortune 500 company interviewing top executives, secretaries, factory hands, and others. What she found was startling: Though every mother and nearly every father said \"family comes first,\" few of these working parents questioned their long hours or took the company up on chances for flextime, paternity leave, or other \"family friendly\" policies. Why not? It seems the roles of home and work had reversed: work was offering stimulation, guidance, and a sense of belonging, while home had become the place in which there was too much to do in too little time.\u003cbr\u003e \u003cbr\u003e Today Hochschild's findings are more relevant than ever. As she shows in her new introduction, the borders between family and work have become even more permeable. 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