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A Stochastic Response Model With Application to Brand Choice

Author: David Bruce Montgomery

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A Probability Diffusion Model of Dynamic Market Behavior

A Probability Diffusion Model of Dynamic Market Behavior

Author: David Bruce Montgomery

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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

Author: David Bruce Montgomery

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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Author: David Bruce Montgomery

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Market Response to the Legitimation of a Brand Appeal

Author: David Bruce Montgomery

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A Multiple-product Sales Force Allocation Model

A Multiple-product Sales Force Allocation Model

Author: David Bruce Montgomery

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Introduction to Management Science and Marketing

Introduction to Management Science and Marketing

Author: David Bruce Montgomery

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