{"title":"Elke Schwarz","description":null,"products":[{"product_id":"death-machines-book-elke-schwarz-9781526114846","title":"Death Machines","description":"As innovations in military technologies race toward ever-greater levels of automation and autonomy, debates over the ethics of violent technologies tread water. Death Machines reframes these debates, arguing that the way we conceive of the ethics of contemporary warfare is itself imbued with a set of bio-technological rationalities that work as limits. The task for critical thought must therefore be to unpack, engage, and challenge these limits. Drawing on the work of Hannah Arendt, the book offers a close reading of the technology-biopolitics-complex that informs and produces contemporary subjectivities, highlighting the perilous implications this has for how we think about the ethics of political violence, both now and in the future. -- .","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50111792218385,"sku":"GOR013859741","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51033738576145,"sku":"NIN9781526114846","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52451831677201,"sku":"NLS9781526114846","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1526114844.jpg?v=1751087055"},{"product_id":"neuro-advertising-book-elke-schwarz-9783658386351","title":"Neuro-Advertising","description":"Find out how to increase your marketing success with this book on neuro-advertising.    Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the \"Subconscious Decision Marketing Index\" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include:      Facial features   Body Reactions   Emotions Brain activity   In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the targetgroup. Marketing agencies can benefit from this technique as well as marketers working for companies.    Key figures help to compare results    Typically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just that by creating metrics in the context of consumer research. In this way, individual indices of marketing effectiveness can be measured:        Emotional Index: What      emotions does advertising trigger?   Benefit Index: To what      extent does the advertising convince with brain-appropriate benefits? Memory index: How high is      the actual memory value? Hormone index: Which      hormonal reactions are triggered and how do they influence the buying      process of customers? Impulse Index: How well does      advertising use impulse opportunities?   In turn, you can easily compare these indices with previous measurements and derive clear recommendations for action.    The book on neuro-advertising explains this method in a practical way, allowing you to integrate it directly into your marketing planning.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51062484664593,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51062488531217,"sku":"NIN9783658386351","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52459061772561,"sku":"NLS9783658386351","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3658386355.jpg?v=1750838127"},{"product_id":"omnichannel-im-pharma-vertrieb-book-elke-schwarz-9783658344313","title":"Omnichannel im Pharma-Vertrieb","description":"Dieses Buch zeigt, wie Pharmaunternehmen es schaffen, auch in herausfordernden und volatilen Zeiten mit ihren Produkten die Nummer 1 im Kopf ihrer Kunden zu sein. Neue Rahmenbedingen, die insbesondere durch die Digitalisierung sowie neue Arbeits- und Denkweisen entstanden sind, erfordern sowohl von Führungskräften als auch von Vertriebsmitarbeitern andere Kompetenzen, für die vor allem die Hirnforschung hilfreiche Ansätze liefert. Wie trifft das Gehirn Entscheidungen und wie können Omnichannel-Manager auf Kundenverhalten positiv Einfluss nehmen? Wie kann die Stimme am Telefon als Schlüssel zum Kunden dienen? Auf diese und weitere Fragen gibt das Autorenteam von Branchen- und Trainingsexperten hilfreiche Antworten. Sie erfahren, wie Omnichannel-Vertrieb über die Kanäle Telefon, E-Mail, Vor-Ort-Besuche, Veranstaltungen und Video-Calls erfolgreich gelingt. Zudem lernen Sie Methoden und Skills kennen, wie Sie auch remote effektiv im Team zusammenarbeiten, auf Distanz führen und somit den Omnichannel-Vertrieb langfristig erfolgreich machen können. Die Beiträge bieten eine spannende Kombination aus Theorie und Praxis und zeigen handfeste Erfolgsfaktoren sowie Dos und Don‘ts anhand von Beispielen aus der Pharmaindustrie auf, die sich auf viele Branchen übertragen lassen. Welche Didaktik funktioniert digital und welche nicht? Welche Inhalte lassen sich online vermitteln? Wie kann der Trainingserfolg gemessen werden? Welche Fehler gilt es zu vermeiden?    Ein wegweisendes Buch für Führungskräfte in Unternehmen und Branchen mit hohem Weiterbildungsbedarf in Marketing und Vertrieb.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52407873405201,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52407873896721,"sku":"NLS9783658344313","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783658344313.jpg?v=1758773468"},{"product_id":"death-machines-book-elke-schwarz-9781526114822","title":"Death Machines","description":"As innovations in military technologies race toward ever-greater levels of automation and autonomy, debates over the ethics of violent technologies tread water. Death Machines reframes these debates, arguing that the way we conceive of the ethics of contemporary warfare is itself imbued with a set of bio-technological rationalities that work as limits. 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