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They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including    Manchester United's transformation from a plucky home team to a billion-dollar international franchiseProfessional golf phenomenon Michelle Wie's quest to maximize her talents and marketabilitySouthlake Carroll High School football team's benchmarking of professional and college football programs to build its own brandDaytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49582466531601,"sku":"GOR010581320","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49618754535697,"sku":"GOR002063914","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50011898937617,"sku":"CIN0071454098VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50029007831313,"sku":"CIN0071454098G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50999265755409,"sku":"NIN9780071454094","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071454098.jpg?v=1763633965"},{"product_id":"sports-strategist-book-irving-rein-9780190267445","title":"The Sports Strategist","description":"Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. 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By building a more well-rounded business, sports strategists will position themselves and their organizations for sustainable success in the industry. \u003cp\u003e\u003c\/p\u003eBlending extensive industry experience and real-world case studies with their academic expertise, the authors arm students with the combination of the necessary tools to help them make better strategic decisions. Students will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. 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Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!  \"High Visibility brilliantly captures the how, why, and what of the celebrity-building process.\" --Al Reis, bestselling author of Positioning and Marketing Warfare  \"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology.\" --Peter Carlson, Washington Post  Today, it's not just what you know or who you know--it's who knows you. 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