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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.         This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.         The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.         Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49508827595025,"sku":"GOR004433376","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49875871826193,"sku":"CIN0273753363G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50457669435665,"sku":"CIN0273753363A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50962426331409,"sku":"GOR010473525","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51711259443473,"sku":"GOR006330517","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52631630643473,"sku":"CIN0273753363VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273753363.jpg?v=1751006303"},{"product_id":"principles-of-marketing-book-philip-kotler-9780130980397","title":"Principles of Marketing","description":"This text presents an overview of the core topics of marketing. 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MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.         Also available with MyMarketingLab   This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today.    Please note that the product you are purchasing does not include MyMarketingLab.          MyMarketingLab         Join over 11 million students benefiting from Pearson MyLabs.    This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access card and a course ID to access MyMarketingLab.         These are the steps you need to take:    1.  Make sure that your lecturer is already using the system     Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.    2.  Check whether an access card has been included with the book at a reduced cost     If it has, it will be on the inside back cover of the book.    3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591)    4.  If your lecturer is using the MyLab and you would like to purchase the product...    Go to www.MyMarketingLab.com to buy access to this interactive study programme.         For educator access, contact your Pearson representative. 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Make sure that your lecturer is already using the system     Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.    2.  Check whether an access card has been included with the book at a reduced cost     If it has, it will be on the inside back cover of the book.      3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)    4.  If your lecturer is using the MyLab and you would like to purchase the product...    Go to www.pearsonmylabandmastering.com\/global\/mymarketinglab to buy access to this interactive study programme.          For educator access, contact your Pearson representative. 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