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Alongside more than 350 carefully selected color images of key works, Terry Smith offers the first account of these changes, from their historical beginnings to the present day. Exploring key works by both well known and little-known artists, the author shows how contemporary art achieved definitive force in the markets and museums of the major art centres during the 1980s and then became a global phenomenon as artworlds everywhere began to connect more closely: new communicative technologies and expanding social media are now shaping the future of art.      Contemporary Art: World Currents breaks new ground in tracing how modern, traditional and indigenous art became contemporary in each cultural region of the world, ranging across Western, East and Central Europe, North and South America and the Caribbean, Oceania, Africa, and the Middle East. Terry Smith lays the groundwork for a new comparative approach to contemporary art, emphasizing its relationships to all aspects of contemporary life. 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In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory\/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge.    The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51243168858385,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51243170595089,"sku":"NIN9783110631142","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52681646342417,"sku":"NLS9783110631142","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3110631148.jpg?v=1750806769"},{"product_id":"dear-master-book-terry-smith-9781897809242","title":"Dear Master","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51574284091665,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51574284386577,"sku":"GOR006278755","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53117102588177,"sku":"GOR001715995","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1897809247.jpg?v=1750768957"},{"product_id":"in-visible-touch-book-terry-smith-9780226764122","title":"In Visible Touch","description":"This collection of essays explores the representation of heterosexual masculinity embodied in modernist art. 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Mitchell trace the consequences for art theory of recognizing the physical presence of modernist artworks and the agency of imagery in our encounter with contemporary art.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51689232367889,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51689233678609,"sku":"CIN0226764125G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226764125.jpg?v=1751005390"},{"product_id":"contemporary-art-book-terry-smith-9780205034406","title":"Contemporary Art","description":"Contemporary Art: World Currents is the first comprehensive worldwide survey of contemporary art from the 1980s to the present day.       Author Terry Smith argues that, in recent decades, a global shift from modern to contemporary art has occurred: artists everywhere have embraced the contemporary world’s teeming multiplicity, its proliferating differences and its challenging complexities and new technologies. Alongside more than 350 carefully selected color images of key works, Terry Smith offers the first account of these changes, from their historical beginnings to the present day. Exploring key works by both well known and little-known artists, the author shows how contemporary art achieved definitive force in the markets and museums of the major art centres during the 1980s and then became a global phenomenon as artworlds everywhere began to connect more closely: new communicative technologies and expanding social media are now shaping the future of art.        Contemporary Art: World Currents breaks new ground in tracing how modern, traditional and indigenous art became contemporary in each cultural region of the world, ranging across Western, East and Central Europe, North and South America and the Caribbean, Oceania, Africa, and the Middle East. Terry Smith lays the groundwork for a new comparative approach to contemporary art, emphasizing its relationships to all aspects of contemporary life. He argues that it is cultural diversity and individual artistic inventiveness, not a convergence towards sameness, which makes today’s art contemporary.        Contemporary Art: World Currents brings the subject right up-todate, highlighting the concerns of contemporary artists while giving the reader an invaluable insight to art today.       Teaching and Learning Experience       Improve Critical Thinking- Explore how contemporary art has become a global, connected phenomenon       Engage Students- Looks at the work of contemporary artists from across the world.       Support Instructors- Image PowerPoints slides are available for Contemporary Art: World Currents.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51701873738001,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51701874557201,"sku":"CIN0205034403VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0205034403.jpg?v=1751070888"},{"product_id":"iconomy-towards-a-political-economy-of-images-book-terry-smith-9781839990007","title":"Iconomy: Towards a Political Economy of Images","description":"Iconomy: Towards a Political Economy of Images argues that imagery of all kinds has become a definitive force in the shaping of contemporary life. 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Having arrived at the term “iconomy” in the years just prior to 9\/11, and tracking its growing relevance since then, Smith argues that its study does not require a discipline serving nation states and globalizing capitalism but, instead, a deconstructive interdiscipline that contributes to the politics of planetary world-making.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52125175021841,"sku":"NLS9781839990007","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52744918008081,"sku":"NIN9781839990007","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781839990007.jpg?v=1757462916"}],"url":"https:\/\/www.worldofbooks.com\/fr-fr\/collections\/auteur-livres-de-terry-smith.oembed?page=2","provider":"World of Books ","version":"1.0","type":"link"}