{"title":"Marketing In Emerging Markets","description":"\u003cp\u003eDelve into the nuances of \"Marketing in Emerging Markets\". Explore strategies for navigating diverse economies, understanding consumer behaviour, and driving growth in dynamic regions. A must-read for global marketers.\u003c\/p\u003e","products":[{"product_id":"marketing-management-in-turkey-book-selcen-ozturkcan-9781787145580","title":"Marketing Management in Turkey","description":"Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth.     In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy—namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer.      This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49734987055377,"sku":"NGR9781787145580","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52125448962321,"sku":"NLS9781787145580","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1787145581.jpg?v=1751248259"},{"product_id":"bottom-of-the-pyramid-marketing-book-ramendra-singh-9781787145566","title":"Bottom of the Pyramid Marketing","description":"BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52530773852433,"sku":"NLS9781787145566","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781787145566.jpg?v=1760653785"}],"url":"https:\/\/www.worldofbooks.com\/fr-fr\/collections\/marketing-in-emerging-markets-series-de-livres.oembed","provider":"World of Books ","version":"1.0","type":"link"}