{"title":"Review Of Marketing Research","description":"\u003cp\u003eDelve into the dynamic world of marketing research with this insightful series. Perfect for academics and professionals alike, explore the latest methodologies and trends shaping the industry.\u003c\/p\u003e","products":[{"product_id":"marketing-accountability-for-marketing-and-non-marketing-outcomes-book-v-kumar-9781838675646","title":"Marketing Accountability for Marketing and Non-Marketing Outcomes","description":"This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life. 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