100 Ways to Create a Great Ad by Tim Collins

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100 Ways to Create a Great Ad by Tim Collins

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Résumé

Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.

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100 Ways to Create a Great Ad by Tim Collins

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

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"Accessible introduction to creative advertising; presents methods and examples of concept creation" - Bookseller Buyer's Guide
Tim Collins is a prolific author and copywriter. Following a successful advertising career, he has written numerous books for children and on humour including The Little Book of Twitter: Get Tweetwise! (2009).
SKU Non disponible
ISBN 13 9781780671680
ISBN 10 1780671687
Titre 100 Ways to Create a Great Ad
Auteur Tim Collins
État Non disponible
Type de reliure Paperback
Éditeur Orion Publishing Co
Année de publication 2014-08-04
Nombre de pages 208
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible