Absolute Essentials of Strategic Marketing
Résumé
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Absolute Essentials of Strategic Marketing by Tony Proctor
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK.
| SKU | Non disponible |
| ISBN 13 | 9780367524753 |
| ISBN 10 | 0367524759 |
| Titre | Absolute Essentials of Strategic Marketing |
| Auteur | Tony Proctor |
| Série | Absolute Essentials Of Business And Economics |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Taylor & Francis Ltd |
| Année de publication | 2023-05-31 |
| Nombre de pages | 126 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |