After Image by John Grant

After Image by John Grant

A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.

Radical thinking that cuts across business as a wholeIf you really want to understand and connect with tomorrow's consumer, read this book today! * David Patton *
After Image is a much needed contribution to the practice of marketing. It is provocative yet well founded in basic research. It is insightful and practical * Prof Gerald Zaltman *

John Grant co-founded the advertising agency St Luke's. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon. He now works as a consultant, and his clients include IKEA, Arthur Andersen, Napster, and Amazon.

SKU	Non disponible
ISBN 13	9781861976406
ISBN 10	1861976402
Titre	After Image
Auteur	John Grant
État	Non disponible
Type de reliure	Paperback
Éditeur	Profile Books Ltd
Année de publication	2003-05-08
Nombre de pages	304
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible