The Art of Selling to the Affluent
The Art of Selling to the Affluent
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Résumé
Obviously, those who earn more money probably spend more too. They live in nicer--than--average neighborhoods, drive more expensive cars, and eat at the finest restaurants. For salespeople, the affluent represent the Holy Grail of prospects. These are the most profitable--and demanding--clients salespeople can sell to.
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The Art of Selling to the Affluent by Matt Oechsli
This insightful book shows salespeople how to meet the needs of affluent clients - from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long--term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step--by--step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top--dollar clients.
MATT OECHSLI is the founder and President of The Oechsli Institute, an internationally recognized consulting and research firm with such clients as American Express, Merrill Lynch, Wachovia, Morgan Stanley, and Pioneer Investments. He is a leading authority and much sought--after speaker on how to attract, service, and retain affluent clients and customers.
| SKU | Non disponible |
| ISBN 13 | 9780471703235 |
| ISBN 10 | 0471703230 |
| Titre | The Art of Selling to the Affluent |
| Auteur | Matt Oechsli |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | John Wiley and Sons Ltd |
| Année de publication | 2004-12-27 |
| Nombre de pages | 256 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |