BDMA Desk Reference
BDMA Desk Reference
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Résumé
A collection of ideas, information and advice combining the expertise of many of the authorities in direct marketing. It includes a section on legislation affecting the industry and contains appendices of useful direct marketing addresses and details of the BDMA Code of Practice.
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BDMA Desk Reference by Sandra Carter
The "BDMA Direct Marketing Desk Reference" is a comprehensive compendium of the essentials of direct marketing. It is a collection of ideas, information and advice combining the expertise of many of the leading authorities in direct marketing today. It includes a fully-up-to-date section on legislation affecting the direct marketing industry and contains appendices of useful direct marketing addresses and details of the BDMA Direct Marketing Code of Practice.| SKU | Non disponible |
| ISBN 13 | 9780077074869 |
| ISBN 10 | 0077074866 |
| Titre | BDMA Desk Reference |
| Auteur | Sandra Carter |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | McGraw-Hill Education - Europe |
| Année de publication | 1991-08-01 |
| Nombre de pages | 304 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |