{"product_id":"books-marketing-an-introduction-global-edition-by-gary-armstrong","title":"Marketing: An Introduction, Global Edition","description":"For undergraduate principles of marketing courses.     Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673189540113,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781292294865.jpg?v=1781523861","url":"https:\/\/www.worldofbooks.com\/fr-fr\/products\/books-marketing-an-introduction-global-edition-by-gary-armstrong","provider":"World of Books ","version":"1.0","type":"link"}