Brand Asset Management
Brand Asset Management
Résumé
Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability.
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Brand Asset Management by Scott M Davis
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern UniversityTHE AUTHOR
SCOTT M. DAVIS is a managing partner at Prophet's Chicago office, where he focuses on bringing the principles of this book to life with his clients. His work experience includes twelve years at Kuczmarski & Associates, Inc., an innovation and branding consulting company, where he was the senior partner and founder of the Brand Asset Management practice area and architect of the Brand Asset Management approach that is outlined in this book. He speaks at a wide variety of top-tier branding and marketing conferences and at the Kellogg School of Management at Northwestern University, and is a regular contributing editor for Brandweek.
| SKU | Non disponible |
| ISBN 13 | 9780787963941 |
| ISBN 10 | 0787963941 |
| Titre | Brand Asset Management |
| Auteur | Scott M Davis |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | John Wiley & Sons Inc |
| Année de publication | 2002-10-18 |
| Nombre de pages | 288 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |