Business Health Check
Business Health Check
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Business Health Check by Olivier Kennedy
Diagnosing the modern business like the human body, this fun compendium of business diseases looks at such disorders as 'Youngitis- creating only for millennials' (risk group: marketing teams); 'Social media denial syndrome' ('related diseases: 'Meeting syndrome'); and 'Compulsive email disorder' (cure: zero inbox). In a hilarious look at organisational hierarchies, generational disconnects and general office foibles, this pocket book will enable you to see the mistakes of your own business and guide you safely to decontagion and cure.
Olivier Kennedy and Martin Künzi are experienced marketing, branding and business development gurus and founders of the ENIGMA business consultancy based in Geneva. The story of Olivier and Martin started as the successful relationship between a client and his agency. Working together, these two marketing strategists soon found out that they shared a common passion: being able to go beyond branding and advertising to solve real business issues. Olivier convinced Martin to join Enigma as a partner. Together, they grew the team, adding service designers, design strategists, and business model experts to their skilled company. Eventually, they transformed Enigma into an all-round business consultancy with a clear mission: to help organizations be great at what they do. Or become even greater.
| SKU | Non disponible |
| ISBN 13 | 9781788163767 |
| ISBN 10 | 1788163761 |
| Titre | Business Health Check |
| Auteur | Olivier Kennedy |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Profile Books Ltd |
| Année de publication | 2019-04-11 |
| Nombre de pages | 192 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |