Business Strategy and Retailing
Business Strategy and Retailing
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Résumé
This volume sets out to document the dramatic change in the retail sector in the 1980's by bringing together a collection of specially commissioned papers concerned with retailing and aims to show through a variety of themes what lies behind the successes and failures of retailing.
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Business Strategy and Retailing by Gerry Johnson
A unique volume which sets out to document the dramatic change in the retail sector in the 1980's by bringing together a collection of specially commissioned papers concerned with retailing. By looking at the major issues in retailing such as how retailers are coping with economic and social change, how strategy is determined and implemented, and the impact of public policy, this book aims to show through a variety of themes what lies behind the successes and failures of retailing.| SKU | Non disponible |
| ISBN 13 | 9780471913375 |
| ISBN 10 | 0471913375 |
| Titre | Business Strategy and Retailing |
| Auteur | Gerry Johnson |
| État | Non disponible |
| Éditeur | John Wiley and Sons Ltd |
| Année de publication | 1987-04-15 |
| Nombre de pages | 306 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |