CIM Coursebook 08/09 Marketing Communications by Chris Fill

CIM Coursebook 08/09 Marketing Communications by Chris Fill

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.

After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing Communications for a number of years and is now Senior Examiner for this module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education. He has presented a number of conference papers and made contributions to texts in the marketing communications field.

SKU	Non disponible
ISBN 13	9780750689670
ISBN 10	0750689676
Titre	CIM Coursebook 08/09 Marketing Communications
Auteur	Chris Fill
État	Non disponible
Type de reliure	Paperback
Éditeur	Taylor & Francis Ltd
Année de publication	2008-07-21
Nombre de pages	236
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible